Here's Lancôme's latest Press Releases, that celebrates a remarkable milestone that they've achieved as a brand, of pure luxury in my opinion! Here's the details!
**For 80
years, La vie est belle with Lancôme**
Founded by the visionary and pioneer
Armand Petitjean in 1935, Lancôme is celebrating 80 years of beauty in 2015. An
opportunity to celebrate the women who inspire the brand, from its customers to
its ambassadresses, and to affirm all year long through a series of joyful
initiatives that indeed, life is beautiful with Lancôme. 
What are 80
years? What does it mean to celebrate eight decades of beauty, scientific
innovations, exceptional fragrances, skincare and makeup products, of joyful
celebration of femininity that is always true to itself yet is ceaselessly
being reinvented? This is the question that Lancôme wished to answer on the
anniversary of its creation. Looking back in order to move forward even more
successfully, for a House is first and foremost a story that inspires the
future and shapes what lies ahead. Lancôme’s story began in 1935 with the
vision of a man ahead of his time, Armand Petitjean: a beauty that is French, therefore
free and as a result-happy.
What are 80
years? What does it mean to celebrate eight decades of beauty, scientific
innovations, exceptional fragrances, skincare and makeup products, of joyful
celebration of femininity that is always true to itself yet is ceaselessly
being reinvented? This is the question that Lancôme wished to answer on the
anniversary of its creation. Looking back in order to move forward even more
successfully, for a House is first and foremost a story that inspires the
future and shapes what lies ahead. Lancôme’s story began in 1935 with the
vision of a man ahead of his time, Armand Petitjean: a beauty that is French, therefore
free and as a result-happy.
Beauty that
lightens and strengthens. The beauty of being oneself. Happy beauty. “Above all, we wanted this
celebration to be a moment of joy,” states
Françoise Lehmann, Lancôme’s General Manager. “Because
– for Lancôme – beauty goes hand in hand with happiness. So it’s a birthday in
the form of a celebration, which each month will reaffirm the brand’s greatest
ambition: making women’s lives more beautiful with Lancôme!”Something of a
nod to La vie est belle, the name of an incredibly successful
fragrance that has become the symbol of happy beauty, a brand signature.
Life is
beautiful in colour:
the colours of the legendary L’Absolu
Rouge lipstick or the Hypnôse eye palettes… Life is beautiful with
fragrance, from Trésor’s leather-infused peach-rose composition
to the wonderfully tasty iris of La
vie est belle, the heirs of a
line of exceptional perfumes that
have marked the history of femininity and won awards since the 1935 Brussels
World’s Fair. Life is beautiful with delicious sensations, those provided by skincare at the cutting edge
of scientific innovation, skincare products that have become must-haves,
such as Advanced Génifique and Absolue l’Extrait. Life is
beautiful like the exceptional know-how by which the House perpetuates a
certain idea of French luxury.
What could be
more natural for the brand with the rose than to cultivate happiness? And what
more fitting way to approach its birthday than as an invitation to savour the
beauty of life to the full throughout a year filled with surprises? Beginning
with an irresistibly
imaginative film – a Lancôme first – revealed on 20 February 2015, the
anniversary of the day on which the House was founded. A summary of all
that Lancôme is in a surrealist style with a thoroughly modern glamour. Joy
already, in colour and movement.
What's your favourite Lancôme product? Or have you ever tried any products from their skincare or beauty ranges? Let me know in the comments below!
Happy Birthday Lancôme!!
Sarah
X
80 years of excellence, no wonder it is remarkable achievement. Did really wonderful job by paying him tribute, thank you for sharing this post
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