Thursday, 27 August 2015

1935 - 2015: La vie est belle with Lancôme‏

Here's Lancôme's latest Press Releases, that celebrates a remarkable milestone that they've achieved as a brand, of pure luxury in my opinion! Here's the details!
**For 80 years, La vie est belle with Lancôme**
Founded by the visionary and pioneer Armand Petitjean in 1935, Lancôme is celebrating 80 years of beauty in 2015. An opportunity to celebrate the women who inspire the brand, from its customers to its ambassadresses, and to affirm all year long through a series of joyful initiatives that indeed, life is beautiful with Lancôme. What are 80 years? What does it mean to celebrate eight decades of beauty, scientific innovations, exceptional fragrances, skincare and makeup products, of joyful celebration of femininity that is always true to itself yet is ceaselessly being reinvented? This is the question that Lancôme wished to answer on the anniversary of its creation. Looking back in order to move forward even more successfully, for a House is first and foremost a story that inspires the future and shapes what lies ahead. Lancôme’s story began in 1935 with the vision of a man ahead of his time, Armand Petitjean: a beauty that is French, therefore free and as a result-happy. 
Beauty that lightens and strengthens. The beauty of being oneself. Happy beauty. “Above all, we wanted this celebration to be a moment of joy,” states Françoise Lehmann, Lancôme’s General Manager. “Because – for Lancôme – beauty goes hand in hand with happiness. So it’s a birthday in the form of a celebration, which each month will reaffirm the brand’s greatest ambition: making women’s lives more beautiful with Lancôme!”Something of a nod to La vie est belle, the name of an incredibly successful fragrance that has become the symbol of happy beauty, a brand signature.

Life is beautiful in colour: the colours of the legendary L’Absolu Rouge lipstick or the Hypnôse eye palettes… Life is beautiful with fragrance, from Trésor’s leather-infused peach-rose composition to the wonderfully tasty iris of La vie est belle, the heirs of a line of exceptional perfumes that have marked the history of femininity and won awards since the 1935 Brussels World’s Fair. Life is beautiful with delicious sensations, those provided by skincare at the cutting edge of scientific innovation, skincare products that have become must-haves, such as Advanced Génifique and Absolue l’Extrait. Life is beautiful like the exceptional know-how by which the House perpetuates a certain idea of French luxury.  
Last but not least, life is beautiful just like the Lancôme ambassadresses, who radiate a beauty that is confident, distinctive and always free. Women who leave their mark on their age, whether Isabella Rosselini, the original epitome of Lancôme femininity for generations of women up to the present day, or Penélope Cruz, Kate Winslet, Julia Roberts, Lupita Nyong’o, Lily Collins and Alma Jodorowsky, who allow the brand to shine around the world. Women who are accessible, free, committed, who cultivate their happiness as a way of life, seriously yet lightheartedly, inspired and inspiring in equal measure.

What could be more natural for the brand with the rose than to cultivate happiness? And what more fitting way to approach its birthday than as an invitation to savour the beauty of life to the full throughout a year filled with surprises? Beginning with an irresistibly imaginative film – a Lancôme first – revealed on 20 February 2015, the anniversary of the day on which the House was founded. A summary of all that Lancôme is in a surrealist style with a thoroughly modern glamour. Joy already, in colour and movement.

What's your favourite Lancôme product? Or have you ever tried any products from their skincare or beauty ranges? Let me know in the comments below!

Happy Birthday Lancôme!!



1 comment:

  1. 80 years of excellence, no wonder it is remarkable achievement. Did really wonderful job by paying him tribute, thank you for sharing this post